McDonald’s has finally returned to what made it famous so many decades ago: the burger. The national chain has unveiled their new Angus Third Pounder burger, positioning it as the creme de la creme of their burger selection. According to Ad Age, McDonald’s wanted to create an edgier ad campaign for these artery-clogging machines. To do that, they created ads from the perspective of the gorger… err I mean eater. Hey, wait a second… haven’t we seen this before? I could’ve sworn there were burger commercials out right now that have that exact same concept… oh wait. There are. Whataburger already conquered this idea of focusing on the perspective of the eater and filling the screen with the burger. But don’t take my word for it. See for yourself.
McDonald’s Commercial:
http://link.brightcove.com/services/player/bcpid1543292789?bctid=31360221001
Whataburger Commercial:
This is a great blog and very informative & creative!