AHRQ and the Ad Council collaborated on a public service campaign to beseech patients to ask questions at the doctor’s office. Sounds harmless, right? Not so much. It’s rarely a good idea to use the spin of “and then we’ll just have everyone break out into song” in a commercial… especially when it makes it seem like you’ve chosen the psych ward of the hospital as your setting. If my doctor started singing at me that he can’t read my mind, the only question I would ask would be, “where’s the nearest exit?”
August 31, 2009 · 10:37 am
Dr. Jekyll and Mr. Songbird
Filed under Commercials, Worst in Show
Tagged as Ad Council, Advertising, AHRQ, Doctor, Marketing, Worst Commercial